The permanent hair dye My Color Elixir by APIVITA is specially designed with naturalness in mind, a professional result and with absolute respect for the scalp.
Enriched with the innovative COLOR MAGNET that stabilizes and seals the color in the hair.
Gives full coverage of white hair and impressively bright, long-lasting color.
It has a pleasant aroma and a composition that respects the scalp with a creamy texture that does not run, for easy application.